Is HRM Key for Growth in an Entrepreneurial Organization

Abstract

India is among the top six global pharmaceutical producers in the world and the sales are expected to reach US$ 27 billion by 2016 end.The robust growth rate has compelled inviting new entrepreneurs to adopt new business models and think of innovative ideas for sustained growth, for managing talent by aligning the personal vision and organizational vision through organizations policy, procedures, practices and performance for a competitive advantage.

The study is based on HALE INDIA, an entrepreneurial firm, that have gained the ability to deal with a changing situation and how the organization developed the compensation package for gaining a competitive advantage and retain talented employees for enhanced performance.

The case focuses on a new marketing and sales system and the changing business environment arousing the need for competitive HR strategies for resolving conflicts and compensation packages. It also lays emphasis on the need for battling attrition and continuously raising the employee performance bar as per the business need. The sources of data collection is both primary(Interview method and Observation) and secondary (Company manual, Website).