An Empirical Study on Swot Analysis of Kadvani forge Limited for Global Business

Abstract

Kadvani Forge Ltd. was established in 1995, at a time when the engineering industry, and particularly the automotive sector was experiencing a change in the demand pattern. This compelled forging units to consider new ways and means to meet the buyers' requirements on qualitative and quantitative terms. It had started exporting in the year 1998 with the objective of earning profit (foreign Exchange) and increase in sales. The company was exporting various forging parts and small machines tools. At present the company exports a product called Flanges to USA. This study has been undertaken to know how company exports its products successfully. A SWOT analysis was conducted for global business. As per the need and requirement interview was arranged / conducted with the Executive manager (excise&export) to identify the elements of SWOT and to know the hurdles faced by the company for global business.