Corporate Social Responsibility:A Bird's Eye View

Abstract

Corporate Social Responsibility (CSR) is not a new idea. However, it needs to gain more prominence. The urgency of CSR stems from a realisation that the criticism of business is more far reaching than ever before. Also, it is suggested that for some firms CSR may be a major influence on corporate strategies, but for many it is less than obligatory. This paper reviews five research papers based on different scopes and areas of CSR. The basic intent is to analyse the true meaning and outcome of CSR in the organisational structure. The framework of our findings include variables that explain the outcome, relationship and effect of CSR over the four P's of management, i.e. Product, Price, Place, Promotion. It also explains the changing trend of CSR with respect to outer business environment, inner policies of a company and people's mind- set. The paper uses "Questionnaire" as a means to obtain primary data regarding the awareness, popularity and importance of CSR among people. The authors of this paper have tried to distribute the questionnaire on various levels at which CSR could affect. It is, thus, evident that the companies make substantial commitment to CSR more out of obligation and pressure and less out of actual concern.