Social Entrepreneurship and its Future:A Case on Indha Craft

Abstract

Social Entrepreneurship worldwide had been much spoken about as an emerging concept. Rural India presented an immense opportunity for such phenomenon to benefit two third of the population living at the base of the pyramid. Indha was one such enterprise which provided economic and financial sustainability to the underprivileged women. Indha craft was established with the objective of empowering the local women and artisans and making them financially self-reliant. The organization had trained around 10,000 women and provided them a platform to sell their handmade products in cloth, paper and other crafted items. The social venture was struggling to break even after 11 years of operations and existence. Eleven years of severe struggle for survival left Indha to ponder over whether it should continue to touch the lives of the women and artisans pan India or close down as an unsuccessful attempt.