Analysis of Mode of Payment of Cars Buyers In Pune

Authors

  • Simon Thomas   Tilak Maharashtra Vidyapeeth, Pune

Keywords:

Car, Buying, Finance, Mode of Payment, Consumer Behaviour

Abstract

Buying a Car has been an important purchase decision in most of the people‟s life and emotions are attached to this purchase as it is one of the first high value assets being purchased. The Indian buyer today is conscious of the brand and the features. Their demands have been rising every day as they don‟t mind increasing their budget if it adds value to their social status in the society. The car industry today is catering to the demands of the youngsters and hence entry level SUVs with features are being launched in the market. The price of entry level segment has not only gone up significantly but the features and choices have also become inclusive than the past. Today financing has become an option to drive this industry and brings affordability to the buyer as EMI‟s have become part and parcel of one‟s life. A study was undertaken for Pune and Pimpri Chinchwad of Pune region. A total of 225 respondents residing in Pune and Pimpri Chinchwad form the sample. SPSS 21 was used for the statistical analysis of the study along with some charts and percentage.

Downloads

Download data is not yet available.

Downloads

How to Cite

Thomas, S. (2019). Analysis of Mode of Payment of Cars Buyers In Pune. Journal of Applied Management- Jidnyasa, 10(2), 62–69. Retrieved from https://simsjam.net/index.php/Jidnyasa/article/view/141248

Issue

Volume 10, Issue 2, July-December 2018

Section

Articles

References

Adithya, H.S. (2013). Consumer Perception and Behaviour of Car Owners – An Empirical Study a. in Bangalore City. Global Business Analysis International, 2(1), 104.

Anandh, K., & Shyama, Sundar. K. (2014). Factors Affecting Consumer‟s Brand Preference of a. Small Cars. IOSR Journal of Business and Management, 16 (5), 43-47. Retrieved from b. http://iosrjournals.org/iosr-jbm/papers/Vol16-issue5/Version-3/G016534347.pdf

Andersen, Henrik., & Ritter, Thomas. (2008). Inside the Customer Universe. NJ, USA: John a. Wiley & Sons, Ltd.

Baker, M. (2006). Marketing. Scotland: Westburn Publishers Ltd.

Baker, T.L. (1994). Doing Social Research. New York: McGraw-Hill Inc.

Bakshi, Swarna. (2012). Impact of Gender on Consumer Purchase Behaviour. Abhinav Gupta, Dr. S. L., & Pal, Sumitra. (2010). Consumer Behaviour an Indian Perspective Text & Cases. Delhi, India: Sultan Chand & Sons Pvt Ltd.

Bakshi, Swarna. (2012). Impact of Gender on Consumer Purchase Behaviour. Abhinav National Monthly Refereed Journal of Research in Commerce & Management, 1 (9), 1–8.

Banerjee, S. (2009). Effect of Product Category on Promotional Choice: Comparative Study of Discounts and Freebies. Management Research News 32, 120-131.

Barnes, B., Marshall, G.W., Mitchell, V., Solomon, M.R., & Stuart, E.W. (2009). Marketing, Real People, Real Decisions. Essex: Pearson Education Limited.

Bhatia, Jeannie. (2013). Marketing Strategies of Car Manufacturers in India. (Ph.D. Dissertation). Retrieved from http://shodhganga.inflibnet.ac.in

Chaudhuri, Arjun., & Holbrook, Morris. B. (2001). The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty. Journal of Marketing, 65(2), 81-93.

Chunnawala, S.A., & Sethia, K.C. (1994). Foundation of Advertising Theory and Practice. Mumbai, India: Himalaya Publishing House.

Cohen, Arthur. R. (1964). Attitude Change and Social Influence. New York: Basic Books.

Cooper, Donald. R. (1999). Business Research Methods, New Delhi, India: Tata McGraw Hill.

Cuza, Alexandru. Ioan. (2011). Factors Influencing Passenger Car Consumer Behaviour and their use in the Environmental Public Policy. Journal of Euro Economics, London. Vol. 1, 20–26. Retrieved from https://www.researchgate.net/publication/227409976_Factors_Influencing_Passenger _Car_Consumer_Behavior_and_their_Use_in_the_Environmental_Public_Policy

Ducoffe, R.H. (1995). How Consumers Assess the Value of Advertising? Journal of Current Issues and Research in Advertising, Vol. 17,1-18.

East, Robert., Wright, Malcolm., & Vanhuele, Marc. (2008) Consumer Behaviour Applications in Marketing. Delhi, India: Sage Publications India Pvt. Ltd.

Engel, J. F., Blackwell, R. D., & Miniard, P. W. (1990). Consumer Behaviour. Forth Worth, TX, USA: The Dryden Press.

Familmaleki, Mahsa., Aghighi, Alireza., & Hamidi, Kambiz. (2015). Analysing the Influence of Sales Promotion on Customer Purchasing Behaviour. International Journal of Economics & Management Sciences, 4 (4), 1–6.

Forsyth, P. (2000). How to Motivate People. United Kingdom: Kogan Page Limited.

Ganesh, M., & Soundarapandiyan, K. (2011). I 10 Hyundai Chennai Customers: Satisfaction Level. SCMS Journal of Indian Management, 8(4), 78-90.

Girdhar, Amita., Ghalawat, Suman., & Kavitha, C. (2015). A Study of Consumer Behaviour Considering Various Attributes towards Purchasing a Car. International Journal of Science Technology and Management, 290-299.

Gupta, Dr. S. L., & Pal, Sumitra. (2010). Consumer Behaviour an Indian Perspective Text & Cases. Delhi, India: Sultan Chand & Sons Pvt Ltd.

Hall, E.T. (I960). The Silent Language in Overseas Business. Harvard Business Review, 38(3), 87-96.

Hoyer, Wayne. D., MacInnis, Deborah. J., & Dasgupta, Pinaki. (2008). Consumer Behaviour. New Delhi, India: Biztantra.

Indu. (2016). Consumer Behaviour Towards Passenger Cars- A Study in Delhi-NCR. International Journal of Advanced Engineering, Management and Science, 2 (12), 2209-2214.

Indushri, N. (2011). Buying Roles in the Purchase Decision Making Process of Consumer Durables. (M. Phil Dissertation) Retrieved from www.bsauniv.ac.in

Joseph, Ajoy. S., & Kamble, H. Y. (2011). Buying Behaviour of Passenger Car Customers towards Auto Finance - An Empirical Study. Indian Journal of Commerce & Management Studies, II (1), 66-74.

Joshi, Shiv. Prasad. (2013). Consumer Behaviour for Small Cars: An Empirical Study. Abhinav International Monthly Refereed Journal of Research in Management & Technology, Volume 2, 47-52.

Khedkar, E. B. (2015). Effect of Customer Relationship Management on Customer Satisfaction and Loyalty. International Journal of Management, 6 (5), 1–7.

Kumar, R. (2005) Research Methodology-A Step-by-Step Guide for Beginners Singapore: Pearson Education.

Kurtkoti, A., & Prabhu, S. (2011). A Study of Customer Satisfaction towards Nano Cars Customers in Pune City. Pravara Management Review, 10 (2), 28-32.

Lay-Yee, Karen. Lim., Kok-Siew, Han., & Yin-Fah, Benjamin. Chan. (2013). Factors Affecting Smartphone Purchase Decision Among Malaysian Generation Y. International Journal of Asian Social Science, 3 (12), 2426–2440.

Lohana, S. R., & Sharma, O. (2012). A Study on Customer Satisfaction Towards Hyundai Cars in Nanded City. International J of Marketing and Management Research, 3 (4), 118-138.

Louden, D. L., & Delta, Bitha. A. J. (2002). Consumer Behaviour Concept and Application. New Delhi, India: Tata McGraw Hill Book Company.

Madikonda, Kishore. Babu., & Raghunatha, Reddy. D., (2004). A Study on Passenger Car Industry in India. Indian Journal of Marketing, 34 (10), 30.

Naik, C. N. Krishna., & Reddy, L. Venugopal. (1999). Consumer Behaviour. New Delhi, India: Discovery Publishing House.

Pasricha, Dr. Seema. (2007). Consumer Psychology. New Delhi, India: Deep & Deep Publications Pvt. Ltd.

Raj, M. Prasanna. Mohan., Sasikumar, Jishnu., & Sriram, S. (2013). A Study on Customers Brand Preference in SUV‟s And MUV‟s: Effect of Marketing Mix Variables. Researchers World-Journal of Arts, Science & Commerce, 4 (1), 48-58. Retrieved from http://www.researchersworld.com/vol4/vol4_issue1_1/Paper_06.pdf

Srivastava, Arpita., & Matta, Mitu. (2014) Consumer Behaviour towards Passenger‟s Cars - A Study in Delhi NCR. Global Journal of Finance and Management, 6 (6), pp. 589-598.