MISHRA, Himanshu; SINGH, Shalini. Application of Brand Funnel on Organized Apparel Retailers in Lucknow and Proposing Awareness Visit Matrix (AVM) and Visit Priority Matrix (VPM). Journal of Applied Management- Jidnyasa, [S. l.], v. 12, n. 1, p. 29–43, 2020. Disponível em: https://simsjam.net/index.php/Jidnyasa/article/view/155098. Acesso em: 16 sep. 2024.