Chitrao, Pradnya, and Komal Chopra. “Brand Building Through Service Management - A Case Study of Maruti Udyog Limited (MUL)”. Journal of Applied Management- Jidnyasa 3 (April 1, 2011): 105–109. Accessed September 16, 2024. https://simsjam.net/index.php/Jidnyasa/article/view/126330.