Volume 4, 2012
Published:
2012-05-03
Perspectives
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Basis of Leadership - Character or Conscience ?
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Will Soft Power Propel India to High Table
Case Study
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‘Vijeta - The Victorious’
Book Review
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Emerging India: Economics, Politics and Reforms
Research Papers
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ECOVATION- Innovation for BOP Markets
Entrepreneurship
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Establishing Relationships that Strengthen the Business Incubator and Services Rendered to Businesses
Finance
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Mobile Banking: An Asset to Banks
HRM
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Gaining Customer Satisfaction Through Frontline Employee Orientation: A Customer-Centric Approach
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The Leadership Traits Admired By The Young Generation
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Listening to Trainers: Implications for Banking Sector in Modern Times
Marketing
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Feasibility of Green Marketing in the Women Cosmetics Industry
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Measuring Customer Relationsfflp Management and Service Quality in the A-Class Hotels in Jammu
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Empirical Study on Influence of Store Brand Personality on Consumer Choice of Store Across Organized Retail Formats in Pune
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Sensory Marketing in Retail: Why Not All Five?
Student Managers' Papers
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Analysis and optimization of automobiles using TOPSIS method (A case study)
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Title: 2020 -India at the Fulcrum of Digital Age