Design the Marketing Campaign for Event Management Group “Jashn"


  • Gunjan Chawla   Symbiosis Institute of Management Studies, Pune, Symbiosis International (Deemed University), Pune
  • Ruby S. Chanda   Symbiosis Institute of Management Studies, Pune, Symbiosis International (Deemed University), Pune


Social Media, Promotion, Campaign, Customers, Event Management.


The aim of this article is to analyse and understand the designing of the marketing campaign for event management group “Jashnâ€. It is a Delhi based event management start-up and wants to expand across India. They require a marketing strategy which is cost effective and impactful. For this, research required to study the marketing mix for event group. The Identifying and understanding Promotional tools was carried out with a view to understand the contemporary tools which are most effective for the campaigns. Along with, the study included the understanding the impact of Digital marketing tools which are cost effective with maximum each. Also, the real time feedback is quite useful to upgrade and customize the campaign. The article takes a sneak in understanding the scope of different segment of customers so to generate the required variables segment wise thus customer satisfaction can be achieved. Scope of study is quite wide as the focus is promoting and increasing the sales and performance of Jashn via various digital marketing by studying analytics of customer’s outlook on digitization is today’s era. It also encompasses customer’s psychology based on their interactions with the webpage and offline events organised by Jashn group. The methodology includes secondary data where we find that people are more inclined towards online advertisement, the Millennials are present across all the social media and they are sharing their experiences, providing feedback. While analysing the competitor analysis, it was observed that the field is too dynamic and the unique ideas will be sold out. There are number of tools to get the exact number of customers approaching the webpage designed. An extraordinary service needs to be delivered to the customer while fixing the pain points shared as a feedback by the customer.


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How to Cite

Chawla, G., & Chanda, R. S. (2020). Design the Marketing Campaign for Event Management Group “Jashn". Journal of Applied Management- Jidnyasa, 12(2), 24–41. Retrieved from



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