10-Minute Delivery! Can Zepto’s Dark Store Business Model Sustain in India?

Authors

  • Komal Chopra   Symbiosis Institute of Management Studies,Symbiosis International Deemed University, Pune
  • Jaya Chitranshi   Symbiosis Institute of Management Studies,Symbiosis International Deemed University, Pune

Keywords:

startup, entrepreneurship, business strategy, distribution, e-commerce, retailing

Abstract

The enthusiasm that the 10-minute delivery idea created in the Indian market inspired many quick-service providers to venture into the fast-paced commerce space with their delivery apps. The study deliberated on-How could Zepto, a new player in the quick-service space, differentiate itself from competitors? The case discussed whether the 10-minute delivery concept work in the long run, or was it just a marketing gimmick? The purpose of the case study was to examine the 10-minute delivery paradigm in the context of India.

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Published

2023-12-01

How to Cite

Chopra, K., & Chitranshi, J. (2023). 10-Minute Delivery! Can Zepto’s Dark Store Business Model Sustain in India?. Journal of Applied Management- Jidnyasa, 15(2), 91–99. Retrieved from https://simsjam.net/index.php/Jidnyasa/article/view/173200

Issue

Volume 15, Issue 2, July - December 2023

Section

Case Study

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